OUR STORY—— The Essence of Exploration
Since 2006, GOLGEN has combined Swiss precision craftsmanship with independent R&D. In partnership with the State Oceanic Administration and Tsinghua University, it developed the Xuelong and Jiaolong extreme-condition chronographs, which have passed rigorous polar and deep-sea tests and earned two national certifications as the official timing product for China's polar and deep-ocean expeditions—making GOLGEN the sole designated watch partner in these missions.

Meanwhile, its consumer-focused lines like Lucky Star and Trendy CHIC have gained strong popularity among young users through distinctive design and reliable quality, cementing GOLGEN's position as both a tech pioneer and fashion leader in China's watch industry.
GOLGEN brand activity
OUR STORY——

The Essence of Exploration

Since 2006, GOLGEN has combined Swiss precision craftsmanship with independent R&D. In partnership with the State Oceanic Administration and Tsinghua University, it developed the Xuelong and Jiaolong extreme-condition chronographs, which have passed rigorous polar and deep-sea tests and earned two national certifications as the official timing product for China's polar and deep-ocean expeditions—making GOLGEN the sole designated watch partner in these missions.

Meanwhile, its consumer-focused lines like Lucky Star and Trendy CHIC have gained strong popularity among young users through distinctive design and reliable quality, cementing GOLGEN's position as both a tech pioneer and fashion leader in China's watch industry.

GOLGEN brand activity
20 Years Founded
30+ Global Regions
2000+ Retail Outlets
2 National Certifications
20 Years Founded
30+ Global Regions
2000+ Retail Outlets
2 National Certifications
SOA-Designated Polar & Deep-Sea Chronograph

SOA-Designated Polar & Deep-Sea Chronograph

Very few watch brands have mastered both -60°C cold resistance and 10,000m water resistance—GOLGEN is one. In 2013, it launched the Xuelong polar watch, followed in 2014 by China's first 500m diver's watch. Within three years, it leapt from 500m to 5,000m, then to 12,000m, reaching the 10,000-meter milestone. GOLGEN watches have accompanied expeditions to the Antarctic, Atlantic, and Indian Oceans, proven reliable in real-sea extremes. These battle-tested breakthroughs earned dual certifications as China's official timepiece for both polar and deep-ocean missions. The Xuelong and Jiaolong series are now housed in the Shanghai Horology Museum. From polar ice to the deep sea, GOLGEN is redefining Chinese timekeeping excellence for the world.

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Premium Quality Benchmark

Premium Quality Benchmark

Very few watch brands have mastered both -60°C cold resistance and 10,000m water resistance—GOLGEN is one. In 2013, it launched the Xuelong polar watch, followed in 2014 by China's first 500m diver's watch. Within three years, it leapt from 500m to 5,000m, then to 12,000m, reaching the 10,000-meter milestone. GOLGEN watches have accompanied expeditions to the Antarctic, Atlantic, and Indian Oceans, proven reliable in real-sea extremes. These battle-tested breakthroughs earned dual certifications as China's official timepiece for both polar and deep-ocean missions. The Xuelong and Jiaolong series are now housed in the Shanghai Horology Museum. From polar ice to the deep sea, GOLGEN is redefining Chinese timekeeping excellence for the world.

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Original Design Power

Original Design Power

GOLGEN not only boasts a strong design team but also possesses a complete in-house development capability—from concept creation and aesthetic design to structural realization. With an industry-leading aesthetic vision and artisan-level watchmaking standards, the brand has repeatedly created best-selling models that lead market trends. Its designs incorporate Eastern aesthetic elements such as the Great Wall, the dragon, and the crabapple flower, achieving a fusion of craftsmanship and artistry on the wrist, presenting a unique style that combines cultural depth with contemporary sensibility.

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GOLGEN Unveils the 12,000-Meter Jiaolong

GOLGEN Unveils the 12,000-Meter Jiaolong

In 2017, after years of research and development, the 12,000-meter dive watch was released. Certified by China's National Deep-Sea Laboratory, it achieved one of the world's greatest waterproof depths. This milestone marked China's official entry into the ranks of brands with world-class R&D capabilities for ultra-deep dive watches.

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GOLGEN at NYFW 2019

GOLGEN at NYFW 2019

In February 2019, the GOLGEN Lucky Star Constellation watch debuted at New York Autumn/Winter Fashion Week. As China's first constellation-concept timepiece, the series was co-created with astrologer Mo Xiaoqi, featuring exclusive totems and patterns for each zodiac sign. The collection brought a unique astrological aesthetic to the global runway.

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